JOB Title:  Head Strategic Marketing and Brand

 

JOB REF ID:



JOB REQUIREMENTS:


  • Degree in Marketing, Public relations or any Media field, APCON courses would be an added advantage.
  • At least 5 years experience in the field of marketing communications/advertising
  • Knowledge in marketing communications/advertising
  • communication skills (especially written)
  • Stakeholder management
  • Customer interface analysis & design
  • Products knowledge
  • Strategic & conceptual selling
  • Brand management
  • Business presentation skills
  • Marketing research
  • Marketplace knowledge

JOB PROFESSION:


BANKING & FINANCE

JOB TYPE:


FULL TIME

COMPANY DESCRIPTION:


A private limited liability company duly licensed by the National Pension Commission (PenCom), to carry on business as a Pension Fund Administrator (PFA)


JOB DESCRIPTION:


  1. Support the development of initiatives that will promote customer engagement by maintaining and enhancing Legacy’s brand presence in the market
  2. Work closely with different business segments to develop and implement integrated and direct marketing campaigns and promotions through multiple channels in order to achieve desired results in customer Acquisition, retention, growth in share of wallet e.t.c)
  3. Assist in ensuring the prominent visibility of Legacy’s brand across the country and beyond, using both traditional and digital mediums of advertising.
  4. Implement a company wide customer experience blue print, to drive consistent experiences across touch points, and increase loyalty.
  5. Ensure effective collaboration with internal communications unit that will assure quality employee engagement and advocacy.
  6. Coordinate activities of specialists and consultants involved in brand positioning of the PFA’s products.
  7. Ensure strict adherence to all regulatory guidelines regarding advertisement, product launch, promotions and campaigns
  8. Assist to develop and monitor key market indices as they affect brand preference, equity and market share
  9. Support deployment and replacement of brand Signages and other outdoor materials.
  10. Monitor the production of advertising creative materials such as: outdoor, TV, Radio for effective public awareness.

JOB REMUNERATION:


Commensurate with experience

ETERNAL JOB LINK:


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