6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that companies understand them as individuals. So how can companies stick out from the crowd? Employers must be proactive in their approach to drawing in candidates, and recruitment marketing is the option

Recruitment marketing is a relatively brand-new method to bring in prospects, both passive and active, to your business. It includes adopting the exact same principals and techniques utilized by marketing to draw in candidates and increase brand awareness. Some examples of marketing practises now being used by HR groups include: lead generation, SEO, guerrilla marketing, social advertising, personalised prospect journey and content creation.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can generate three times more applicant leads than those who don’t – leading a 100% greater close rate on applicants. Additionally, current research study by Allegis discovered that running a recruitment marketing project can save companies up to 40% on total skill costs. On top of these cost savings, recruitment marketing boosts employer brand and brings in an 50% more qualified prospects.

It’s exceptional to see how a deep understanding of your candidates can lead to campaigns that encourage them to take action. We have actually created a list of six of our preferred imaginative recruitment projects that you can take motivation from for your next recruitment marketing project. These projects pressed the boundaries of standard task ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most proficient salesmen in the business, Ogilvy, among the worlds most prominent ad agency, ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they welcomed the prospective prospects to movie themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and employment the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and employment reach hundreds to countless people.Contests are a basic technique of recruitment marketing campaigns.

They are a great method to attract enthusiastic candidates in addition to acting as an initial screening test. Companies might ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 puzzling billboard. This marketing project was an excellent success for Google and made full marks online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The signboard, placed in Silicon Valley, presented a complicated mathematical formula to passers-by and challenged those who thought they were clever enough to resolve it. Once fixed, the equation revealed a website URL (www.7427466391.com) that the solver must visit.

Those smart enough to fix the billboard puzzle were offered one final puzzle as soon as on the website.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re pleased you’re here. One thing we discovered while developing Google is that it’s much easier to discover what you’re trying to find if it comes looking for you. What we’re looking for are the very best engineers in the world. And here you are.”

The billboard was an interesting method to attract some of the smartest minds to Google. Google organized this prospect pool into enthusiastic ‘issue solvers’ – a highly well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of working with 100 employees. To fill this high number of positions, they needed to think huge. IKEA’s outside package thinking caused a wonderful “inside the box” option.

IKEA chose to target those who they understood already enjoyed IKEA by putting ‘profession directions’ inside the box of IKEA products for customers to find upon opening their product. The guidelines mirrored their popular assembly directions, instructing customers on how to “assemble your future”.

The campaign was a substantial success, and consumers loved it. Countless clients used, and IKEA employed 280

workers who admired the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity however also because it spoke with IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project effectively linked with candidates in a personalised method, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Hidden Message

When Volkswagen had to hire skilled mechanics, they carefully considered where this target market hung out so that they might communicate their recruitment message successfully.

Volkswagen selected an apparent however unusual placement, the undercarriage of automobiles in need of repair. Volkswagen purposefully dispersed faulty cars and trucks with the message hidden below to service centres throughout Germany in anticipation of drawing in experienced staff members.

Volkswagens campaign was a great success, and they employed numerous experienced mechanics while validating themselves as an ingenious and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to draw in enthusiastic students to their business. They reached trainees by going to the one location ensured to have trainees around, campuses at numerous Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that read “We’re looking for students who aren’t satisfied with simply any option. www.McKinsey.ch.”

The project’s goal was to pre-filter candidates by drawing in those that aren’t satisfied with simply any option and are curious innovators. The pencil twisted the rules of marketing, employment and it’s easy message resonated with numerous, leading to top quality graduate employs at McKinsey.

Just like this pencil, recruitment marketing projects do not need to be pricey, and companies can say a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they publish content two times a day – sometimes more. They share material that potential workers can associate with and feel influenced by, such as individual employees accomplishments, employment days in the life of a staff member and basic daily updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their professions page so that possible staff members can develop a real connection with the brand. They achieve this by permitting called workers to address any concerns on the professions page from the business profile. Marriot also uses a chat service to those aiming to discover more about life at the business and advice on how they can successfully obtain a position.

Marriotts technique shows you don’t need exceptional out of package believing to link with candidates. There are a myriad of ways your organization can approach your recruitment project. Marriott’s technique is easy, and any business can replicate this method and achieve the exact same success. Have a designated place where you share insights on life at your company and most notably, listen to prospective candidates and respond to their questions promptly and efficiently.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can help you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the finest experience possible and you have time to focus on what matters, your individuals. Find out more about us here.